CTUSA - No Cards Necessary: Starbucks and Google Up Their Mobile Payments

http://pymnts.com/No-Cards-Necessary-Starbucks-and-Google-Up-Their-Mobile-Payments-Game/
Within nine weeks of the national launch of mobile payment, customers in stores paid more than 3 million times using our mobile payment app, and this number continues to grow at a steady rate” says Adam Brotman, VP of Digital Ventures at Starbucks, in an interview with e-Marketer. Bortman contributes the overnight boom of the Starbucks mobile payment app to the brands core mission: enhancing the customer experience.
eMarketer: Why did Starbucks get involved with mobile payments?
Adam Brotman: Innovation, responding to customer feedback and enhancing the customer experience are at the core of Starbucks’ mission. Starbucks’ mobile platform builds on the success of the Starbucks Card, which has grown from a popular stored-value card to a significant method of payment in stores. Extending the program to a mobile platform was a natural opportunity to enhance the experience and allow customers to manage their Starbucks Card on the go.
eMarketer: Why did the company go with the Starbucks Card mobile app and how does it work?