CTUSA - MasterCard Reaches $4 Million Fundraising Goal Benefitting Stand Up To Cancer

http://pymnts.com/mastercard-reaches-4-million-fundraising-goal-benefitting-stand-up-to-cancer-through-eat-drink-and-be-generous-campaign-20110927005582/

MasterCard Worldwide announced today that the company has reached its goal of raising $4 million for Stand Up To Cancer (SU2C) through the Eat, Drink and Be Generous campaign. Through the program, which launched during the Major League Baseball (MLB) All-Star Game in July, MasterCard made a donation to SU2C every time cardholders used their MasterCards when dining out. Qualifying purchases included everything from a single cup of coffee or quick meal, to take out and fine dining.
To keep the momentum moving forward with additional support for SU2C, MasterCard has partnered with Rewards Network, who powers the leading dining rewards programs in North America, including iDine®. Beginning now through Oct. 31, 2011, Rewards Network will donate 50 cents to SU2C when diners use a registered MasterCard in qualifying transactions over $15 made at participating iDine restaurants. Enrollment in iDine is free and a complete list of participating restaurants can be found on the website. Diners simply enroll and register the MasterCard they use when dining out at over 10,000 participating restaurants.
“We are thankful to everyone who participated in Eat, Drink and Be Generous; from our cardholders to our restaurant partners, we could not have hit our $4 million goal without their generosity,” said MasterCard Group Executive of US Market Development Craig Vosburg. “Because of the great response we have received, we are excited to keep the momentum going by partnering with iDine for the next phase of our fundraising efforts. Each and every one of us can make a difference by helping SU2C’s Dream Teams of scientists who are working tirelessly to find a cure. No donation is too small and every penny counts